diff --git a/shop/shop.py b/shop/shop.py
index 2800b9d..4fdba1d 100644
--- a/shop/shop.py
+++ b/shop/shop.py
@@ -1641,12 +1641,25 @@ class ItemManager:
 
         msg = "What shop would you like to add this item to?\n"
         shops = await self.instance.Shops()
-        msg += "Current shops are: "
-        msg += humanize_list([f"`{shopname}`" for shopname in sorted(shops.keys())])
+        if shops:
+            msg += "Current shops are: "
+            msg += humanize_list([f"`{shopname}`" for shopname in sorted(shops.keys())])
+            msg += "\nYou can also enter a new shop name to create a new shop."
+        else:
+            msg += "No shops exist yet. Enter a name for your new shop."
         await self.ctx.send(msg)
-        shop = await self.ctx.bot.wait_for("message", timeout=25, check=Checks(self.ctx, custom=shops.keys()).content)
-        await self.add(data, shop.content, name)
-        await self.ctx.send("Item creation complete. Check your logs to ensure it went to the approriate shop.")
+        
+        # Remove the check for existing shops to allow new shop creation
+        shop = await self.ctx.bot.wait_for("message", timeout=25, check=Checks(self.ctx, length=25).length_under)
+        
+        if shop.content not in shops:
+            # Create new shop with @everyone role
+            async with self.instance.Shops() as shops:
+                shops[shop.content] = {"Items": {}, "Role": "@everyone"}
+            await self.ctx.send(f"Created new shop: {shop.content}")
+            
+        await self.add(data, shop.content, name, new_allowed=True)
+        await self.ctx.send("Item creation complete. Check your logs to ensure it went to the appropriate shop.")
 
     async def delete(self):
         shop_list = await self.instance.Shops.all()